Mr Sukhbinder Barn

Biography

Sukhbinder Barn is currently Senior Lecturer in Marketing and Senior Teaching Fellow (HE). Currently he is Programme leader for MSc Branding and Marketing Communication and MSc Global Marketing Management. He has spent a number of years in industry where he worked for Coca-Cola & Schweppes Beverages Limited as well as being involved in consulting activity for a variety of government organisations and developing branding and communication strategies for a number of sporting clubs in London.

He has led practitioner based workshops and seminars in India, Cairo, Malaysia as well as visiting teaching roles at Cornell and New York University.

Sukhbinder’s current research focus is on experiential learning in the Marketing discipline and looks at the development of radical assessment and the use of social media in creating engagement with marketing communication in the informal learning environment.

Sukhbinder has published in academic journals, and has presented papers at national and international marketing conferences.  

Teaching

Programme Leader: MSc Marketing and Branding Communication and MSc Global Marketing Management

Module Leadership: 

Practitioner Perspectives: Branding in Action

Experiential Brand Marketing