Membership friends and engaging people

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Slater, A. 2015. Membership friends and engaging people. Arts Marketing Association's Magazine, JAM Arts Marketing Association.
TitleMembership friends and engaging people
AuthorsSlater, A.
Abstract

A practitioner piece looking at patterns of membership and how to run successful schemes.

Research GroupStrategic Marketing, Consumer Behaviour and Branding/Identity group
Publisher or commissioning bodyArts Marketing Association
Place of publicationArts Marketing Association's Magazine, JAM
Publication dates
PrintJan 2015
Publication process dates
Deposited11 Jun 2015
Output statusPublished
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LanguageEnglish
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